Series A | 2026 | Confidential
Eli
The Capital Platform for Electrification
AI-Powered OS for the largest building infrastructure upgrade in a generation.
Heat Pumps Water Heating Batteries Charging Weatherization Lighting Electrical DERs
eli.build
A Note from Jeff

We started Eli after 7 years running large-scale energy programs because we kept running into the same wall.

Heat pumps, batteries, and electrification hardware have gotten dramatically cheaper over the last decade. The bottleneck is no longer the technology. It is everything around it: permitting, energy programs, contractor cash flow, financing, verification, settlement.

$80B a year now flows through that layer to upgrade American buildings, and $7.4B of it goes to PE-owned services firms whose entire business is administering complexity. They are structurally unable to innovate or offer financial products. Meanwhile the 200,000 contractors who do the actual work wait 60 to 120 days to get paid, and the capital partners who could fund the work at scale cannot underwrite it because there is no standardized origination or verification layer.

A quick note on the political weather: the $80B we are talking about is not federal tax credits or climate policy. It is utility ratepayer-funded programs, state-mandated efficiency portfolios, and private capital. These programs exist because utilities need them. U.S. electricity demand is growing faster than it has in 20 years, driven by data centers, AI, manufacturing, and electrification. Utilities use these programs to manage peak load, defer generation and transmission investment, and meet reliability obligations. They have operated for 40 years across red and blue states alike, and 2024-2027 approved budgets are the largest on record, with California utilities committing ~$5B alone. The work Eli does gets more essential, not less, in this environment.

The definition of “energy programs” is also expanding. Utilities still run the largest share, but the same structure — enroll customers, install equipment, verify work, move money — is increasingly used to stand up virtual power plants and other distributed capacity programs. These can be sponsored by OEMs aggregating their installed base, private capital building new revenue streams from DERs, or hyperscalers willing to pay for peak load reduction to accelerate power delivery to AI data centers. Same product. Same bottleneck. A widening set of sponsors.

I led some of the largest energy programs in the world for 7 years at GRID Alternatives, and before that led growth at Amicus (YC S12) and Farmigo (acquired by GrubMarket). My co-founders come from fintechs like LendingHome and built underwriting and risk platforms at scale. We started Eli because we could see the shape of what this market needs, and no one was building it.

Eli is the AI-powered operating layer that wipes away decades of built-up friction and unlocks capital at speed and scale. Contractors get paid in hours not months. Programs get instant, compliance-grade processing and settlement for a fraction of the cost. Capital partners get verified, standardized origination data they can actually finance. We started with energy programs because that is where the labor-heavy status quo is most obviously broken. The destination is the financial operating layer for the entire category. The digital bank for electrifying 130M U.S. buildings.

We are live in 3 states and facilitated upgrades to more than 8,000 buildings over the last year. $3.4M revenue run rate, growing 4x year over year. 0.07% dollar-weighted loss rate on more than $34M advanced to contractors. All with zero sales and marketing spend. We did this while turning away expansion in five states because we had maxed our existing debt facility. We are in the final stages of closing a $100M credit facility from a top-tier lender that unlocks the next phase.

The American energy upgrade is the largest building infrastructure investment of our lifetimes. It is well underway, funded by utilities, state governments, and private capital. The question is whether it takes 50 years or 15, and whether we put trillions of dollars flowing through it right to work, or waste a third of it on shiny suits, convention booths, and PowerPoints.

Happy to walk through the opportunity in detail.

eli.build
The Opportunity
$80B/year runs on PE-backed services and 20 year-old infrastructure.
$22B+ Energy Programs $58B+ Lenders & Capital $7.4B PE admin services High CAC Contractors 200k+ SMBs Back Office Labor Dealer Fees ~$40B reaches projects 130M+ Buildings
eli.build
The Solution
We built the new one.
AI-Powered Programs and Payments
Payment sent
$4,280
$22B+ Energy Programs $58B+ Lenders & Capital Contractors 200k+ SMBs ~$69B reaches projects
eli.build
Early Traction
Zero sales and marketing spend.
$34M+
advanced to contractors
8,600+
installations in 2025
17:1
LTV : CAC
4x
YoY revenue growth
ARR by Revenue Type — Dec 2024 → Mar 2026
Payments
Partner
One-Time
$0.5M $1M $1.5M $2M $2.5M $3M $3.5M $3.4M Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 2025 2026
eli.build
Introducing Eli
AI-Powered Energy Programs + Payments
Compliant AI + embedded fintech for both contractors and funding sources to unlock speed and capital for the energy upgrade economy.
For Contractors
Take Pics, Upload Docs, Get Paid.
HVAC Electrical DERs Home Performance
  • One portal, every funding source
  • Embedded AI Workflows, no paperwork
  • Get paid in 48 hours vs. months
  • Real-time status and approvals
4–5% fee on advanced $ · free if program-sponsored
eli
Funding Sources
Utilities, gov agencies,
green lenders, capital
eli.build
Introducing Eli
AI-Powered Energy Programs + Payments
Compliant AI + embedded fintech for both contractors and funding sources to unlock speed and capital for the energy upgrade economy.
Contractors
HVAC, electrical,
DERs, home perf.
eli
For Funding Sources
AI-Powered Workflows, Payments, Origination, and Compliance.
Utilities Gov Agencies Green Lenders Private Capital
  • Secure AI replaces 90% of Processing Labor
  • Automated contractor onboarding + vetting
  • Modern, frictionless payments
  • Eligibility and Verification configured for any rule-set or underwriting box in minutes
6-9% fee on payments + Platform Fees
eli.build
Our Insight
Fix Energy Programs → become the financial OS.
Programs touch every project and contractor, ~20% of capital creates 80% of friction.
Process claims, own data. Advance payments, own cash flow. Own both, become the platform.
Expand the market w/ a new asset class unlocking Trillions in institutional capital.
The X for Y
“Square for Electrification.”
Eli bundles payments, AI, and financing into one platform for an underserved, fragmented market: 2,000+ funding sources and 200k+ energy contractors.
Jeff Coleman
Founder + CEO
7 yrs leading largest U.S. residential energy programs
Built $9M incentive platform for State of CA
Pre-Seed → Series B Exec w/ Amicus (YC S12) and Farmigo (Acqd by GrubMarket)
eli.build
Wedge Market Positioning
$22B in energy programs are run by PE-owned firms who can’t innovate.
$7.5B in enterprise value is up for grabs in our wedge market.
CLEAResult, TRC, ICF, Resource Innovations — cost-plus labor models. Every dollar of automation is a billable hour lost. PE won’t let them build a balance sheet, offer financial products, or go AI-native.
“We can’t become a bank.”
— SVP Programs, CLEAResult, Feb 2026
Program admin at scale ↑
Financial infra →
Full-stack position
Implementers
CLEAResult, ICF, Franklin
Program ops only — no financial products, no balance sheet. PE-constrained.
Eli
Full-stack financial infrastructure + program admin at scale
60% Savings Rapid Payments Capital Partners Contractor Network
RockRabbit
Contractor workflow only, no financing
NEIF / RebateBridge
Bridge loans only, no workflow automation
Coral · Sealed Pro
No PA infra. B2C/POS only.
eli.build
Case Study
Mass Save (MA)
Massachusetts’ flagship ratepayer program. ~$4B committed. One of the largest utility energy efficiency programs in the U.S.
Without Eli (current implementer: Resource Innovations)
With Eli
50%
Application rejection rate
(per Mass Save program data)
3-4 wks
Application processing time
<2%
Application error rate
2-3 min
End-to-end processing
~60 days
Contractor payment timeline
Manual
Review, phone calls, hand-typed corrections
48 hrs
Contractor payment
Automated
AI processing + rules engine verification
MA State Legislature recently ordered the Utilities to reduce admin costs or risk losing $1B of their budget.
$15.7M
in Payments
0.04%
Loss Rate
$734k
Revenue
Result: Same program. Same contractors. Same equipment. Eli replaced the processing and payments layer for a select group of contractors — and the data speaks for itself.
eli.build
Pipeline + Distribution
Programs and Partners
Live
Launching
Pipeline
MA CA CO 3 states
WI MI MA CT CA CO NC GA 8 states
WA WI MI MA OR IL PA CT CA CO MD NC GA 13 states
Programs
12active
Mass Save, TECH Clean CA, HEEHRA, Xcel CO, HEAR CO, Black Hills, SGIP +5 more
Programs
10launching
HEAR (GA, MI, WI, NC), Energize CT, Power Ahead CO, PG&E, CT IOUs, SCE, SMUD
Programs
13+in pipeline
Southern Co., SEEL/DTE, Pepco/Exelon, BGE/Exelon, Ameren IL, PECO, PSD, TRC/SMUD +5 more
Key Partners
Mitsubishi Electric Daikin
Xcel Energy Mass Save BDC
Key Partners
DRCOG PG&E SMUD
Key Partners
Southern Company
Exelon Ameren
Entire pipeline built without sales or BD team. First dedicated sales hires post-close.
eli.build
Go-To-Market Strategy
The Eli Flywheel
18-month window. Each turn makes Eli harder to displace.
$100M Credit Facility (Viola Credit - IC Approved, In Legal) More Programs More Contractors More Installations More Data & Capital
PROGRAMS
Eli wins a program → Contractors in that program join at zero CAC
Biz Dev + Proposals
CONTRACTORS
More contractors → More network value to programs → More revenue → Unlocks bigger programs
Channel Partners, Inbound/Outbound GTM
DATA & CAPITAL
Proprietary data → Better underwriting → Cheaper capital → More programs
eli.build
Contractor Payments — Unit Economics
17:1 LTV/CAC. 3-Month Payback.
$87K
Discounted LTV (5-Year)
$120K undiscounted · 83% annual retention
$5.1K
CAC
$0 S&M spend — all organic
17:1
LTV / CAC
3 mo
Payback
83%
Annual retention
$12K
Revenue / contractor / yr
Per-Transaction Economics
Avg receivable: $8,400
Factor fee: 4.37%
Ops cost: $50
Days to collection: 60
Levered IRR: 141%
MOIC: 1.17x
How Contractors Find Eli — With $0 S&M
60%
Channel Partners
Contractors share at trade events, distributor networks
25%
Program Portal
Eli embedded as native feature in rebate programs
10%
PA Referral
Program administrators direct contractors to Eli
5%
Events
Limited trade show presence
eli.build
Product + GTM Roadmap
The Contractor Network Is the Asset. Programs Lock In the Asset. Products Monetize the Asset.
Revenue per contractor expands 5.5x as products stack.
1 — Live
Incentive Processing & Instant Payment
One interface for all programs. Paid in 48 hours.
$12K
/contractor/yr
2 — Launching May 2026
Program-Sponsored Payments
Program pays fee. Contractor at par. Premium economics.
+$10K
/contractor/yr
3 — Building
Loan Origination
Bank partnership model. Several partner engaged.
+$10K
/contractor/yr
4 — 2026-27
Wallet & Payment Hub
All inflows settle through Eli.
+$10K
/contractor/yr
5 — Series B
Working Capital
Credit on Eli transaction data.
+$12K
/contractor/yr
6 — Future
Equipment & Procurement
Financing, cards, supplier payments.
+$12K
/contractor/yr
Today
$12K
Full stack
$66K
5.5x expansion
200,000 contractors × $66K/yr = $13B+ in addressable revenue from the existing contractor market
eli.build
Capital Infrastructure
$100M Credit Facility
Viola Credit ABL Warehouse Facility — IC Approved, In Final Legal
Non-dilutive debt to fund contractor payments, forward flow/origination, and eventually equipment credit. We maxed our existing facility months ahead of plan and had to limit growth. This unlocks the next phase of growth.
$100M
Credit Facility
Non-dilutive. Closes with the round.
95/5%
Debt/Equity at Scale
7.1% at inception, down to 5% at $50M draw. Funded equity recycles in ~60 days.
eli.build
$80B Is Only the Beginning
$80B+ in annual capital. Take rate expands as products stack.
ELI ADDRESSABLE REVENUE
Near-Term (2026-27)
$100M+
Eli Revenue
~4% blended plus program fees on $2B SOM
Mid-Term (2028-30)
$500M–$1B
Eli Revenue
~7% blended on ~$8-12B SAM
Long-Term (2031+)
$6B–$10B+
Eli Revenue
~13% blended on $80B+
TOTAL MARKET CAPITAL FLOWS
$22B+
Programs
ELI’S WEDGE — TODAY
$18B
Lending
$12B
Structured
$28B
Contractor
Programs ($22B) are the wedge. The full capital stack is 4x larger. Take rate expands: 4% → 7% → 13% as products stack.
eli.build
THE BIGGER OPPORTUNITY
Eli doesn’t just serve this market. Eli makes it investable.
Today, building upgrades can’t be financed as an asset class. Origination is manual. Verification is fragmented. Settlement is slow. There’s no standardized data layer that institutional capital can underwrite against.
Eli captures compliance-grade data at point of installation — contractor performance, equipment specs, project outcomes, payment history. This is the origination, verification, and settlement layer that turns individual projects into institutional-grade assets.
When this layer exists, the addressable market isn’t $80B — it’s multiples larger. $20T+ in institutional capital is seeking infrastructure-grade fixed income. Building efficiency is a $1.9T/yr global opportunity by 2030. Eli builds the infrastructure that lets that capital deploy.
eli.build
Why Now
Three forces are converging. The window is now.
1
Regulatory Pressure is Acute
  • $31B in rate hike requests in 2025 – 2x prior year
  • Utilities must prove program cost-efficiency to regulators
  • MA, MD, NY, CA have active proceedings targeting this problem
  • Utility pull validated through GTM pipeline
2
AI Makes This Possible
  • Thousands of bespoke requirements, eligibility based on hundreds of variables
  • Documentation via scanned paper, PDFs, photos, mobile
  • Better software could improve the status quo — AI lets us replace it
3
Incumbents Can’t Respond
  • Every dollar of automation = a billable hour lost. PE won’t accept it.
  • No AI-native architecture. Legacy IT in maintenance mode.
  • This window won’t last forever. LFG
eli.build
Team
Repeat Startup Execs. Deep Domain Exp. Fintech DNA.
Jeff Coleman
CEO, Founder
Led largest US incentive program, Vertan Startup Exec
Grid AlternativesFarmigoObama
Adrian Del Balso
Head of Product, Co-Founder
Former Head of Product for 15+ Years
Little UniverseFarmigoAmicus
Eduardo Del Balso
CTO, Co-Founder
Built mortgage underwriting platform
LendingHomeLittle Universe
Adedoyin Olateru-Olagbegi
Head of Operations
Former Chief of Staff, PM, CS Degree
Schmidt FuturesMIT
Richard Milan
Head of Engineering
Led 35-person Engineering team at Affirm
AffirmReturnly
Tej Singh
Managing Director, Fintech
Former Fintech CEO, Fintech Ops. MIT Sloan MBA.
TalaAffordPlanHigh Radius
13 employees + fractional contractors
Engineering (5) · Operations + Finance (3) · Leadership (4) · Product (1)
Key hires post-close: Utility/PA GTM Lead · Contractor AEs · VP Finance/CFO · Payments Product Lead
eli.build
The Raise
$20M Series A
~50%
GTM & Network
BD team. Program acquisition. Geographic expansion. Contractor network growth and lock-in is the KPI.
~30%
Product & Eng
Eli Wallet. Bank partner and contractor SaaS integrations. Structured program infra (SMUD). Scalable finance ops and compliance automation.
~10%
Working Capital
Equity component of Viola facility. Directly revenue-generating. Near-zero losses, quick turns.
~10%
G&A
VP Finance/CFO. Regulatory counsel. Legal, compliance, operational scaling.
What This Capital Achieves by Dec 2026
$8.4M Net Revenue run rate
$127M volume run rate
25 FTEs (from 13)
Structural Note
Viola $100M facility funds advances independently. Equity funds the network and platform. Clean separation: equity investors fund the asset that generates volume; debt funds the advances against verified receivables.
eli.build
Eli
The digital bank for the
American Energy Upgrade.
Series A
Build the network. Prove the financial operating layer. Incentive processing, instant payment, energy lending origination.
Series B
Monetize the network. Embedded credit, full institutional origination, complete contractor financial services.
Jeff Coleman, CEO · eli.build · Series A | 2026 | Confidential
APPENDIX
Supporting Materials
eli.build
Our Journey
How We Got Here
From data platform to fintech infrastructure
2023
Foundation
Built the incentive eligibility engine — a rules-based API covering every federal, state, and utility program in the U.S.
2024
IRA Rollout
Consulted by DOE, State Energy Offices, and program admins as a key voice in IRA implementation. Strategy: become data infrastructure for billions in incentive spend. Won major contract for largest IRA-funded program.
Late 2024
The Pivot
Election reshuffled federal policy. Shifted focus to full end-to-end rebate processing platform with instant payment. Turned uncertainty into a moat.
2025
AI + Scale
Strong PMF for contractors drives programs toward Eli. AI adoption window for utilities and gov opens. New insight: capital plus technology is the key — neither alone solves these problems. And incumbents are at a massive disadvantage.
The throughline: Each phase compounded. The data layer earned a seat at the big kids table. Those relationships became distribution via partnerships like Mitsubishi and Building Decarbonization Coalition. That distribution drove enterprise-scale adoption for IRA programs. Those deals required a massive state and federal compliance and security lift. That security posture opened the door for utilities and fintech products.
eli.build
The Problem
U.S. energy programs are essential, growing, and durable.
$22B+ in Energy Program Spending
The tech is ready, deployment is broken.
Hardware ↓  Heat pumps down 30–40%. Batteries down 90%.
Soft costs ↑  Now 65% of project price. Paperwork and financing are the bottleneck.
Incentives unlock the capital.
$22B+ in annual program spend unlocks $50B+ in private investment. Incentives are the catalyst for the entire market.
Reduce friction here and you don’t just move capital faster—you expand the market.
This is grid economics, not climate policy.
Ratepayer-funded for 40+ years. Bipartisan. $31B in new rate cases filed in 2025.
Energy programs are expanding, driven by market forces.
But friction and fragmentation make them slow and painful, for everyone.
For Utilities and Agencies · 2,200+ utilities · 50 States
Programs are plagued by high overhead and poor performance.
30%
Of program funds go to admin labor. Manual review of every claim.
$$
Millions of budgeted incentive dollars go unspent. Friction kills participation.
0
Real-time visibility. No auditability. No accountability to regulators.
Regulators tightening scrutiny on performance and spend accountability.
For Contractors · 200k+ Small Businesses
Contractors lose money and time, and opt out.
6+
Program portals, rules, and payment timelines for a single project.
50%
Submissions rejected on first pass. Massive admin burden per project.
60-90d
To get paid. Already out-of-pocket $4-8K for equipment and crew.
0%
Visibility into payment status. Applications go into a black box.
eli.build
Energy Programs: The Most Broken Layer
Who broke it? Slow, inefficient legacy firms called “Implementers.”
CLEAResult, TRC, Resource Innovations, ICF: Decades-old consulting firms contracted to administer $22B+ of gov and utility energy programs
Mostly PE-owned, leveraged balance sheets, stuck with legacy IT and technical debt
They process every rebate, payment, and compliance check with teams of human processors.
Revenue model: cost-plus labor. Every dollar they automate is a billable hour lost.
Bought and sold between PE firms every 4 years. Structurally unable to build infrastructure or add financial products.
Implementer executives
“We can’t become a bank.”
— SVP Programs, CLEAResult, Feb 2026
eli.build
Understanding The Business
Bookings + Seasonality
Actual through Mar 2026 · Forecast Apr 2026+
Why Bookings
All non-factoring revenue plus expected factoring revenue from originations, recognized when the sale occurs. GAAP lags 60–90 days; bookings shows real-time performance.
Seasonality
J
F
M
A
M
J
J
A
S
O
N
D
HVAC-concentrated today. Shipments swing 40–50% peak-to-trough. Mar–Apr is the shoulder. New programs smooth this.
Q1 2026 Context
Jan was our largest month ever ($312K). Feb–Apr dip tracks the HVAC shoulder exactly—on plan. Due to capital constraints we did not push to expand program types or bring on new contractors to smooth seasonality.
Bookings chart
Actual bookings Forecasted bookings Original operating plan Seasonal trough
eli.build
Programs Pipeline
Programs and Partners
MA CA CO 3 states
Live — 12 Programs
Mass Save Rebates Program (MA)
TECH Clean CA Program
TECH Clean CA — HEEHRA Rebates
Home Rebates Program (Xcel — CO)
Mountain Energy Rebates (Xcel — CO)
HEAR Program (CO)
Black Hills Residential Electrification (CO)
Black Hills Residential Rebate (CO)
Electrify Your Home (3CE)
Energy Smart Program (Boulder County)
Residential Electrification Rebate (Burbank)
Self-Generation Incentive Program (SGIP)
WI MI MA CT CA CO NC GA 8 states
Launching / Late-Stage
HEAR Program (GA)
HEAR Program (MI)
HEAR Program (WI)
HEAR Energy Saver Program (NC)
Energize CT — April Launch
Power Ahead CO — June Launch (sole platform, ~$200M)
PG&E (via TRC) — final interview stage (sole platform)
CT IOUs (IES) — RFP submitted (sole platform pilot)
SCE (via BDC) — RFA selected, proposal submitted
SMUD — 5 active workstreams
WA WI MI MA OR IL PA CT CA CO MD NC GA 13 states
In Discovery
Southern Company — Pilot in development
SEEL / DTE — Demo completed, pilot scoping
Pepco / Exelon (via ICF) — Contractor payments
BGE / Exelon (via ICF) — Contractor payments
Ameren IL (via Leidos + Walker Miller)
PECO (via EIP)
PSD — Contractor payments
TRC / SMUD — CES HVAC rebates
Energy Trust of Oregon (via EIP + TRC)
Energy Solutions — IL Solar for All
DRCOG
Sonoma Clean Power
Resource Innovations
+ 12 in initial outreach: Duke, ComEd, National Grid, Xcel, Avista, PG&E, Willdan, Frontier Energy, Elevate, NYSERDA, VEIC, Freddie Mac
Implementer Partnerships
Become Their Infrastructure
Some implementers running hundreds of millions in programs lack their own technology. Pure services businesses — Eli makes them more competitive and they win us contracts. ICF (Pepco + BGE), SEEL, Leidos + Walker Miller (Ameren IL), EIP, Resource Innovations, PSD, TRC, Willdan, Frontier Energy, Elevate, Energy Solutions
Entire pipeline built without sales or BD team. First dedicated sales hires post-close.
eli.build
Distribution
Three Channels. One Flywheel.
Channel 1 — Majority of Current Business
Embedded Distribution
OEM distributors (METUS, Daikin) introduce Eli at point of purchase. Contractor pre-qualifies for advances before installation begins.
Mitsubishi ElectricDaikin
Channel 2 — Program Portal
One-Click Integration
Eli embedded as sole payments platform inside the program portal. No separate onboarding. Power Ahead Colorado (~$200M): Eli will be the only option.
DRCOGBDC
Channel 3 — White-Label
Implementer Partnership
White-label processing + payments backbone. Implementer keeps the relationship. 2 agreements in place, 12+ partnerships in pipeline incl. EIP, SEEL, Leidos, ICF, Resource Innovations.
TRCEnergy Solutions
The Flywheel
More Programs
More
Contractors
More Volume
Better Data
More
Capital
Better
Terms
eli.build
Value to Program Sponsors
Eli Solves the Program's Problem — Not Just the Contractor's
10,000x
Faster processing
Mass Save applications: 3-4 weeks processing → 2-3 minutes with Eli. AI ingests documentation, verifies eligibility, enforces compliance — automatically. Even if humans in the loop re required, Eli processes in 24 hrs, still a 20x improvement.
60%+
Lower admin cost
Implementers charge up to 30% of program spend on admin overhead. Eli's automated infrastructure reduces this dramatically, replacing rote and error-prone manual tasks with compliant automation.
Higher participation
When contractors get paid in 48 hours instead of 90 days, they actively promote the program. More contractors participate. More homeowners get served.
Real-time program visibility
Live dashboards: application volume, approval rates, fund deployment, contractor performance, geographic distribution. Answers to questions in real time, not quarterly reports.
Automated compliance + audit trail
Every determination is logged, explainable, and auditable. Equipment cross-referenced against AHRI/Energy Star. Income verification automated. Reduces audit risk for the utility. Mass Save data: application error rate dropped from 50% to <2% with Eli.
Stacking + Braiding
Eli creates the verified data and settlement infrastructure that lets lenders, green banks, and institutional capital plug in. Programs can connect contractors to financing or other incentive programs — without building the infrastructure or partnerships themselves.
The bottom line: Eli collapses massive labor costs and outdated payment infrastructure into a single, modern AI-powered platform purpose built for Energy Programs.
eli.build
Competitive Landscape
Eli vs. the Alternatives
Eli Implementers Fintech POS Utility SW
Automated processingPartial
Instant contractor payment
Program compliance engineManualPartial
Contractor network
Lending / capital deployment
AI-native architectureGenericLegacy
Can carry balance sheet risk
The argument is structural misalignment, not incompetence. Competent operators who cannot build what this market needs without undermining their own business models.
eli.build
Startup Competitive Landscape
Eli vs. Emerging Startups: Same Problem, Different Architectures
Several startups are attacking rebate complexity. The critical difference is depth of infrastructure — and whether the model compounds into a platform or stays a point solution.
ELI
Founded 2023 · $6.8M Seed
Financial Infrastructure Platform
Rebate automation is the wedge, not the product. Eli advances cash to contractors at install, owns the receivable, and builds toward full program administration + lending.
Carries balance sheet risk — factoring, not SaaS
Contractor gets paid at install, not after approval
$100M facility (Viola) — capital as moat
21 live programs · 74 contractors · 3 states
Expanding into lending, on-bill, program admin
Endgame: Financial infrastructure for the energy transition
SEALED
Founded 2012 · $110M raised
Contractor-Side Rebate Platform (Pivot)
Pivoted from D2C home retrofit to B2B contractor SaaS (“Sealed Pro”). Charges ~2x Eli’s rate. No utility/PA program contracts. Contractor-of-record model creates project/completion risk. No lending roadmap or capital market infrastructure.
Ceiling: Contractor-side rebate tool with no path to program infrastructure
ROCK RABBIT
Founded 2023 · $9M raised (2 rounds)
AI Rebate Discovery & Filing
AI-powered app for contractors to find, layer, and claim incentives. Mobile-first UX focus. Processes claims but does not finance them. No capital component.
Pure software — discovery + filing automation
No cash advance, no factoring, no risk-bearing
Early stage — 23 employees, CA-focused
API/mobile app for contractor field use
Aspires to program admin but no traction
Key insight: Competitors automate paperwork. Eli solves the cash flow problem — and builds financial infrastructure on top.
eli.build
Defensibility
Six Compounding Layers. A New Entrant Must Rebuild All Six.
Layers 1-4 are live today. Layers 5-6 deepen with scale. No competitor has more than two.
1
Compliance Infrastructure
Program-specific rules encoded as deterministic rule sets. Hundreds of security controls fine tuned for state, federal, and utility compliance requirements. Can't be shortcut.
2
Contractor Network Effects
74 active contractors, 3 states. Two-sided: more contractors = more value to programs, more programs = more value to contractors.
3
Program Integration Lock-In
Deep API integrations: Power Ahead Colorado (sole platform), METUS, Daikin = majority of contractors can access Eli through a trusted partner. Competitors must run parallel workflows.
4
Institutional Capital
Viola $100M facility (final legal). Much longer track record/loan tape than competitors, enabling access to better terms. Compounds as we scale into new products and asset classes.
5
First-Mile Verified Data
Compliance-grade data captured at point of installation: contractor performance, equipment, payment patterns.
6
AI-Second Architecture
AI for perception, deterministic rules for compliance, ML for underwriting. Full auditability at every step. The moat deepens as these evolve together vs. any one of them alone.
eli.build
Platform Extensibility
Hyperscalers Need Grid Capacity. Heat Pumps Deliver It. Eli Executes.
128 GW
US demand growth by 2029
~93 GW
From data centers
6.5M households to heat pumps = one-third of hyperscaler capacity needs. Deployable in months, not years. ~$344/kW-yr vs. ~$315 for gas plants — without the 3-5 year build timeline. (Rewiring America)
Three requirements. Eli has all three:
1. Contracted installer network ✓   2. Payment infrastructure ✓   3. Third-party M&V (WattCarbon / WEATS) ✓
How it works:
Hyperscaler commits capital → Eli deploys to contractor network → Contractors install → WattCarbon issues EACs → Funder receives verified energy attributes
Energy infrastructure procurement, not CSR.
New Mexico Pilot in Development
Incoming data center investment. Existing state program infrastructure. Funder-agnostic: utility payments today, corporate capital tomorrow, same stack.
Why this matters:
Expands TAM beyond utility programs to a second structurally different funder category — corporate infrastructure procurement at scale.
eli.build
A Peek Under the Hood
Speed and Compliance by Design
AI: Perception Layer
Unstructured → Structured
Reads invoices, equipment photos, permits, and handwriting. Cross-references AHRI/Energy Star databases. Flags anomalies and duplicates. Full audit trail on every input.
Rules Engine: Decision Layer
Deterministic + Auditable
Program-specific rule sets enforce every eligibility determination. Configurable human-in-the-loop. Every output explainable and reproducible.
ML: Underwriting Layer
In Development
Probabilistic risk scoring with rules-based final decisioning. Credit decisions never fully delegated to a model.
Compliance: SOC 2 Type II & NIST 800-53
Enterprise-grade security for utility and government partners managing public funds.
What This Replaces
Teams of human processors reviewing every document
Manual eligibility checks across disconnected systems
Weeks-long processing cycles with constant rework
No audit trail, no real-time visibility
Why Incumbents Can’t Replicate
PE-owned implementers are structurally prohibited from carrying balance sheet risk or offering financial products. Their business model is cost-plus labor — efficiency is against their economic interest.
eli.build
The Scale
$80B+ in Annual Capital. No shared infrastructure.
Every dollar must flow through contractors.
$22B
Energy Programs
Energy efficiency, rebates, demand response, bill savings, weatherization
LIVE
$18B
Energy Lending
Heat pump, HVAC, distributed energy, battery
PILOT
$12B
Structured Capital
On-bill tariff, green bank, forward flow
IN DESIGN
$28B
Contractor Finance
Working capital, equipment, procurement — 200K+ firms
18-24 MO
$80B+
Total current addressable capital flow
$22B
$18B
$12B
$28B
eli.build
How We Make Money
Two Active Streams, One Launching.
Stream 1
LIVE
Contractor Payments
Eli advances payments to contractors via factoring, minus our fee. Eli collects when the utility/program pays out. Enables building contractor network and market share w/out long procurement cycles.
Take Rate
4–5%
MA: 4% · CO: 5% · CA: 5%
Settlement
60–90 days
Loss rate
0.07%
Who pays
Contractor
Stream 2
LIVE
Program Partner Fees
Programs and implementers pay Eli for AI-powered administration: automated compliance, claims processing, contractor network access, and program analytics. Replaces legacy implementer fees.
Revenue Model
SaaS + %
Platform fees + per-transaction revenue
Pricing
Platform + per-claim
Who pays
Program / implementer
Stream 3
CONTRACTING
Program Payments
Utility or program sponsor pays to accelerate contractor payments as a program benefit. Eli factors a confirmed receivable — lower risk, higher volume. The program bears the cost, not the contractor.
Take Rate
5–8%
Higher rate · Lower risk · Confirmed receivable
Settlement
45–90 days tiered
Volume
Higher per program
Who pays
Program sponsor
Revenue Mix Today
Contractor Payments 76%
Program Partner Fees 24%
eli.build